Get Download The Automotive Development Process PDF
ByDaniel Sörensen
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I have always imagined that Paradise will be a kind of library.
Synopsis
Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.
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