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ByVirgil Abloh
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Synopsis
|What's my DNA?| Virgil Abloh asks to an overflowing auditorium at the Harvard University Graduate School of Design. Abloh goes on to provide his audience with a |cheat code|‚|‚€‚|advice he wishes he had received as a student. He then unpacks a series of |shortcuts| for cultivating a |personal design language.| Trained as an architect and engineer, Abloh has translated the tools and techniques of his student days into the world of fashion, product design, and music. His label, Off-White, works in seeming contradictions, marrying streetwear with couture, collaborating with brands like Nike, Ikea, and the Red Cross; musicians like Lil Uzi Vert and Rihanna; and |mentors| like Rem Koolhaas. Impervious to hurdles (|They literally don't exist.|), Abloh takes us behind the scenes of his design process, sharing the essentials of editing, problem-solving, and storytelling. He paints a picture of his DNA, and then flips the question: What's your DNA? Born in Rockford, Illinois in 1980, Virgil Abloh
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